Strategic Marketing
Destination Marketing
Our help promote destinations that offer M.I.C.E. products and services, to provide a total event experience. We believe that customers need locations that enable them to fulfil their organization's objectives and obligations, in addition to the purely leisure appeal of the destination.
We help to increase public awareness and interests of suitable these destinations through targeted promotions. In doing so, we are able to assist selected local service providers promote their products and services that are beneficial to M.I.C.E. travel.
Event Marketing
We focus on the key outcomes that an organization intends to achieve in having an event. Event goals and objectives may be singular, many, or vary over time and circumstances. The purpose of events can include a combination of engaging, educating, and entertaining audiences.
It is thus vital for event owners to identify the situation at hand, and implement strategies that are relevant. Our team will help will assist an organization plan, execute, and analyze the business measures required for success.
Services Marketing
Local service providers are most often located at single locations, usually their base of operations. They are domain experts in their field and rightly focus on what they do best, which are the products and services they provide. Consequently, very often these local experts lack the reach and resources to engage with potential new markets and customers.
This is where we are able to contribute by assisting these entities to grow their business interests. We are able to provide or implement for them promotion tools and methods to generate revenue.